Wherefour is US-built food traceability.
Keystone is the Irish-built, EU-hosted, retailer-aware version.

Wherefour is a respected US-based food traceability and inventory SaaS, particularly strong in craft food and beverage. It shows up in EU search results because the keyword overlap is high. The honest issue for an Irish or EU food producer is that Wherefour is built around US retailer norms, US food-safety frameworks (FDA, FSMA 204), and US-hosted infrastructure. None of that is wrong for a US producer, but none of it lines up cleanly with FSAI, BRCGS traceability requirements evidence, retailer EDI norms in Ireland and the UK, or EU GDPR data residency.

• Irish-built · EU-hosted (AWS Ireland eu-west-1, Dublin) · GDPR-aligned by default
• Designed against BRCGS (not FSMA 204) · supports FSAI / SFPA inspections
• Retailer dispatch formats: Tesco / Lidl / Aldi / Musgrave / M&S / SuperValu
• Senior-led, English-language support in your timezone

Real screens, from our Public Sandbox.

Every screenshot below is captured from the Public Sandbox demo tenant with sample Irish dairy data. No mockups, no client data, no NDAs.

US craft food and beverage credibility.

Wherefour has a strong product, real US craft food and beverage customers, and a polished UI. If you are a US craft producer dealing with FDA / FSMA 204 / Whole Foods, Wherefour is a sensible candidate. Their published pricing starts around $400/month (source: wherefour.com, May 2026).

European fit. Irish jurisdiction. Retailer reality.

When to pick Wherefour. When to pick Keystone.

Pick Wherefour if you are a US-based food producer (especially craft food and beverage), your customers are US retailers, your auditors are US-trained and your compliance obligations are FDA / FSMA 204. Pick Keystone if you are an Irish, UK or EU food producer, your customers are Irish or UK retailers, your auditors are BRCGS / FSAI / SFPA and your data has to stay in the EU.

Related pages on this stack.

Questions buyers actually ask.